Bud Light pulled out all the stops for its “Up For Whatever” advertising campaign during last year’s Super Bowl. Among other things, it featured a game of ping pong with Arnold Schwarzenegger, Don Cheadle, and a llama. “That’s cool and all,” you probably thought back then, “but how will they top that in 2015?” The answer is a human-sized Pac-Man maze.
LAist collected these two awesome photos from the event:
According to the Chicago Tribune:
…the commercial is called coin and will run for 60 seconds during this year’s Super Bowl. Spoilers: but it sounds like the ad is about a man who receives a message in a beer bottle and is then told to go outside, given a giant coin, and gets a chance to play this life-sized version of the classic arcade game. (Via Game Informer)
Participants and onlookers took to social media to share their excitement, including Octagon announcer Bruce Buffer:
Tons of fun last night filming a very cool new Bud Light TV commercial in LA with over 550 extras! @ufc @Sholler_UFC pic.twitter.com/Tw4TCLJKvh
— Bruce Buffer (@brucebuffer) January 8, 2015
Amazing pics from @brucebuffer commercial for @Budweiser working hard the last few days #baller pic.twitter.com/SVv3VKACCL
— Bobby Razak (@bobbyrazak) January 10, 2015
Last night's view from the office! Human #Pacman #Budweiser commercial! What a dream! #dtla #LosAngeles pic.twitter.com/ZEXSIRdPjZ
— Frank&Eileen (@frankandeileen) January 8, 2015
This is just too cool! Seems like a commercial for Budweiser or a movie part. #DTLA #pacman pic.twitter.com/NOwJTqXtp7
— Miguel Lozada (@MLozada) January 7, 2015
This is all for a 60-second commercial during the Super Bowl. Combined with Variety’s May 2014 report that NBC wants $4.5 million per 30-second spot, this means Bud Light at minimum spent $9 million on this life-sized Pac-Man maze. I wonder if they paid NBC with 3.6 billion quarters.
(Via Game Informer and LAist)
