FX is ramping up advertising for their highly anticipated new show The Strain, but some of the advertising is backfiring after folks got a bit too disturbed by FX’s newest billboards. From Variety:
“We are in the process of replacing the key art for ‘The Strain’ on outdoor media in several locations,” a FX spokesman said in a statement.
I guess driving down the road and seeing a worm crawl inside of an eye to make a vampire is too much for some people. Let’s see how Twitter is handling the billboards:
There you have it, folks. These billboards are the new 9/11. That’s either the best publicity for a television show about a vampire pandemic or it’s a nail in the coffin. I guess we’ll find out come July.
(Via Variety/ Entertainment Weekly)
