Well, guess what: The theme song for Unbreakable Kimmy Schmidt is in your head now. It will probably be there the rest of the day. I’m sorry. It’s not something I can help, really. The song is so powerfully catchy that even just the suggestion of its existence — in, say, a headline or a tweet — can burn it into your brain all over again, even though you just got it out of there a few hours earlier. It’s more viral than the flu and… do you know what? I lied earlier. I’m not sorry I got it stuck in your head. I’m glad I did it. It’s a fun song. You should have it stuck in your head. You could do a lot worse, really. You’re welcome.
It’s a good time to have it stuck in your head, too, because Unbreakable Kimmy Schmidt came to an end this month. Or, at least, it came to an end as much as anything comes to an end on Netflix. The episodes are all still there and probably will be until Netflix runs out of money or the sun swallows the Earth whole and turns people and servers into space dust, both of which are on about the same timetable. Still, this is as good a time as any for a tribute to one of the greats, and the theme song definitely falls into that category.
It probably makes sense to start at the beginning. The song wasn’t always the show’s theme music. The pilot episode opened with Kimmy and her fellow Mole Women — the victims of a mad man who kept them underground as prisoners for years, your typical silly sitcom plot — being freed by the FBI. People nearby were interviewed about it and in one of the interviews, with a character named Walter Bankston, things suddenly got Auto-tuned and Songify’d. It wasn’t until the second episode, though, that the interview was cut and spliced and patched together into the song that you recognize. Yes, it is still in your head right now and, no, I’m still not sorry about it.
The theme was a group effort. Series creators Tina Fey and Robert Carlock provided the raw material and Jeff Richmond — Fey’s husband and the composer of the also very catchy 30 Rock theme — provided the score. For the actually Songifying of it all, they turned to the Gregory Brothers, the people responsible for the rise of Autotuned news clips in the first place. From Vanity Fair:
Fey and Carlock wrote a full monologue for the character of Walter Bankston, “a neighbor who watched all the drama unfold,” and though Richmond had already written the music and the producers had selected certain lyrics—“It’s a miracle!”; “females are strong as hell”—the idea was to give the Gregorys a lot to work with, including a lot of jokes that never made the cut. “They knew that they wanted the theme to be derived from this one scene, so they wrote a ton of stuff for him,” explains Evan. “After the fact we could kind of compose out of a collage of that dialogue.”
It’s a little crazy that the song remains so infectious and fun today, in 2019, given that when the show premiered, in 2015, Songifying the news was already on its way out. The heyday of it all was the “Bed Intruder” song and it stayed relevant to some degree through the 2016 election, but a quick glance at the view counts of videos since then shows how quickly the whole thing burned itself out. I have a theory about why the Kimmy Schmidt theme escaped feeling horribly dated, like a “Chocolate Rain” cover or Dramatic Hamster reference, but it’s all very unhinged and thinkpiece-y and I would never dare share it in public unless I put the whole thing in parentheses or something.