When it comes to captivating entertainment, the Internet is hard to beat. There’s cats, people eating random foods, dozens of random fights, and pretty much any brand of stupidity you can imagine. Take Buzzfeed’s super viral stunt from Friday, livestreaming two people forcing a watermelon to explode by wrapping rubber bands around it.
A little over 800,000 people tuned in to watch the clip live on Facebook — part of the site’s new initiative to move towards live video in line with services like Snapchat, Periscope, Meerkat — and sat in awe for nearly 45 minutes until the melon exploded. The clip itself has been viewed over 7 million times and marks something new for the online content machine according to Buzzfeed News:
“The big decision we made was to shift a lot of our video efforts to focus on Live, because it is this emerging new format; not the kind of videos that have been online for the past five or ten years,”