It’s been a minute sine Converse had national TV ads running, so when they launched their new Fall 2010 brand campaign entitled “The Procession” last night, you knew they’d come correct. Gritty and raw, the spot was directed by award-winning filmmaker Antoine Fuqua (Training Day, Shooter) and stars Julius Erving, Carlos Arroyo, God Shammgod, Adrian “A-Butta” Walton, Jim Jones and Doug E. Fresh. Check it out and learn more about the spot (including behind the scenes footage) after the jump.
“The new Converse campaign is the perfect summary of who we are as a brand,” says Converse CMO Geoff Cottrill. “It’s a celebration of people from different cultures who are passionate about what they do, coming together to create a movement. Converse is a brand that can authentically blend culture in a way that makes perfect sense for how people view and connect to sport, music and culture today â€“ without lines or barriers.”
In addition to the ad, each of the stars are featured in a series of online vignettes taken from outtakes that illuminate their mutual admiration for each other and that blur the lines of sport, music and lifestyle. Check out some of the action behind the scenes below.
What do you think?
Follow Aron on Twitter at @the_real_aron.
Follow Dime on Twitter at @DIMEMag.
Become a fan of Dime Magazine on Facebook HERE.