E3 is coming up, and for anybody even tangentially connected to the gaming world, it’s a hell of poorly flavored caffeinated drinks and endless yammering livestreams. But at least the conference livestreams mean you can watch these events at home or at work, in a comfortable setting. You don’t have to get up early and drag your carcass to a theater to sit through a dozen presentations before getting to the one game you care about. Unless, for some reason, you take up Sony’s offer to do exactly that!
Yes, Sony wants you to attend a screening of their press conference at a local movie theater. Here’s their sales pitch for the “experience.”Subscribe to UPROXX
Thankfully, this is actually free: They’re not expecting you to pay to sit through an hour’s worth of ads for upcoming Sony products. But it’s still kind of absurd and probably a prelude to actually making you pay to sit in a movie theater to watch nothing but ads. E3 is actually pretty fun, for all my joking about the annoying parts; we get a sense of what’s coming out, and we get more fodder for arguments. But come on, Sony, don’t make me wear pants to do that.