We love the fandom gags The Amazing Spider-Man 2 is cramming into its viral marketing. But the latest hint dropped in the Daily Bugle has gone a little too far.
How far? Try Clone Saga, according to Sony’s viral marketing blog:
Manhattan’s Empire State University announced a new class for the 2014 fall semester in advanced biogenetics that will actually require the successful cloning of a living creature. Introduction to Live Cloning, taught by noted geneticist Professor Miles Warren, is the first class of its kind anywhere in the world.
Oh, and this story is filed by Ken Ellis, just to rub it in, before ending with a jab about “cloning co-eds.” While those of us who read comics in the nineties are busy doing this:
Let me explain to the more casual Spidey fans. The Clone Saga was one of the dumbest things Marvel ever did to Spider-Man. Miles Warren up there, the Jackal, cloned Spidey and Gwen Stacy in the early ’70s, before being defeated in Merry Marvel style. The clone was killed, the Jackal was taken down, everything was peachy. Well, not really, but as close to peachy as it gets when you’re the Web-Slinger.
Twenty years or so later, it comes out that the Peter Parker we’ve been reading about and enjoying the exploits of is actually the clone from the ’70s, and the real Peter Parker had been dicking off for twenty years because Aunt May was a drag, and calling himself Ben Reilly. Confused yet? Oh, it gets a lot worse from there, but the PTSD is kicking in something fierce. Suffice to say that in the end, Marvel spent two years yanking our chains before revealing it was the Green Goblin all along, Peter was really Peter, and Ben Reilly died.
Except not really. Come on. This is comics. Nobody dies for long.
Along with Superman: Electric Boogaloo and turning Batman into a grim and gritty knock-off of the Punisher, the Clone Saga is pretty widely considered one of the most… misguided storylines of the 1990s. Even nearly twenty years later, it still makes fans want to break stuff.
Don’t do it, Sony. Just… don’t do it. Spare us the pain. Wasn’t Spider-Man 3 enough?
via The Daily Bugle