It’s either a Christmas miracle, or a viral marketing scam that literally went ALL THE WAY TO THE TOP. With Sony’s permission, Alamo Drafthouse, the only movie theater chain that doesn’t make me hate going to movie theaters, will be one of the “few theaters in the nation” to screen The Interview on December 25th. Alamo, f*ck yeah.
Breaking news: Sony has authorized screenings of THE INTERVIEW on Christmas Day. We are making shows available within the hour. #Victory
— Alamo Drafthouse (@alamodrafthouse) December 23, 2014
And Seth Rogen has confirmed.
The people have spoken! Freedom has prevailed! Sony didn't give up! The Interview will be shown at theaters willing to play it on Xmas day!
— Seth Rogen (@Sethrogen) December 23, 2014
We’ll update with a full list of theaters once it’s available.
UPDATE: The Interview‘s also coming to VOD.
Sony is telling theaters that it will also offer the movie simultaneously on VOD, a knowledgeable source tells the Hollywood Reporter. It is not clear what platform the studio will use to offer the movie as video on demand. That move is likely to further alienate the larger chains that insist that when movies are released theatrically there shouldn’t be simultaneous VOD releases. (Via)
