Whenever Beyonce releases a new album, it’s a huge moment. Her fan base is so loyal, she can drop an album unannounced and have it be a success that other musicians only dream about. And her most recent album, Lemonade, has continued with this massive trend of good news (Rachel Roy/Rachael Ray confusion aside). So, just how powerful is Queen Bey? So powerful she can get people to actually sign up for Tidal.
As you probably know, Tidal is the music service that Beyonce and her husband Jay Z have a business stake in. By dint of asking people to pay for music in a space where many companies already have their money, things have been a little rough for the newer company, but the fact that Lemonade can only be legally streamed on Tidal certainly seems to have helped. According to The New York Times, Tidal picked up 1.2 million more subscribers in the first week that Lemonade was available. Granted, that includes people on free trials, but it’s still an impressive number. Songs from the album have been streamed 306 million times globally on Tidal, with an additional near 100 million streams the following week. Also, 11 million people have streamed the “visual album” that Beyonce released alongside the album.
Obviously, Tidal can’t rely on a Lemonade-sized event all that often, but this was still a real coup for them. It also shows that, if you’re Beyonce, you can get people to actually pay for music. Or, at least, volunteer your credit card for a free trial.
(Via the New York Times)