An Anchor Turned His Live Report Into A Phife Dawg Tribute Using A Tribe Called Quest Lyrics

Senior Pop Culture Editor
03.23.16 5 Comments

Legendary A Tribe Called Quest rapper Malik Isaac Taylor, known to millions as Phife Dawg, died on Tuesday due to “complications resulting from diabetes.” The tributes quickly came rolling in, from Kendrick Lamar and a crowd of 18,000, to ESPN’s Scott Van Pelt, to Snoop Dogg. He and his rhymes meant so much to so many people, including WSB-TV anchor Mark Arum, who turned his Atlanta traffic report into a Phife homage.

Can he kick it? Yes he can. And THAT’S what we call a tribute! Mark Arum WSB dropped A Tribe Called Quest lyrics in his traffic reports to honor Phife Dawg, who passed away this morning. (Via)

It’s impressive how quickly Arum — who, after hearing about Phife passing away, wrote on his Facebook, “I am stunned. And shook. Most times I have to do a mic check, I quote my man Phife: “Microphone Check, 1,2, what is this? The five-foot assassin with the roughneck business!'” — was able to put this together. It also shows just how flexible and brilliant Tribe’s lyrics are.

“This rush hour comin’ with more hits than the Braves and the Yankees.” New York Mets fans really liked that one.

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