Sam Pepper is a fraud. The popular YouTube star with more than two million subscribers has made a name and a living by executing various pranks in increasingly strange and — some would say — disgusting ways. It turns out his pranks were fake. In a video released to clear the air, Pepper explained that he fabricated these pranks to attain success and keep up with the times. Pranking, while deemed as childish and absurd, is/was a big business for Sam Pepper, and it’s a difficult business to remain innovative in for the long haul.
“I’m not telling you this for any sympathy or whatever, I’m in this situation because of me, I just want to tell you everything, honestly. I was one of the first prank channels then all these other prank channels started coming out and they’d be doing more and more and more crazy stuff … that’s when I worked out ‘all this stuff is fake, like we believe it all but it’s really fake.’ “