As we continue moving into the digital age, we’re seeing stars across the world get more creative in bringing fans to them, especially in music. It used to be that the only way to check out your favorites was to go to a concert, a music festival, or maybe a meet and greet of some kind. Now we’re seeing some of these same events stretch out to a wider audience through the connectivity of online platforms, and particularly gaming.
One of the more unique ways we’ve seen this happening is in Fortnite. The battle royale may be most well known for all the dance trends it spawns, but it’s also hosted a lot of crossovers with real life stars such as Travis Scott and LeBron James.
Joining the trend of celebrities making their appearance in Fortnite will be pop star Ariana Grande. The former child actor turned pop singer, will be a part of Fortnite’s “Rift Tour” where she’ll put on virtual concerts for anyone that attends the in-game events. Of course, because this is Fortnite, there will also be quests to complete and Ariana Grande themed loot to collect throughout the Rift Tour.
Excuse us, Ariana is coming!
— Fortnite (@FortniteGame) August 1, 2021
Among the items that players can earn while playing Fortnite during this event is a Cuddly Cloudcruiser umbrella that players will be able to glide in with after dropping. The event begins Friday, August 6, and will take place throughout the weekend. The final showing will be on August 8, Sunday, at 6 p.m. ET.
Ensuring that fans around the world can catch the Rift Tour, the experience spans five showtimes over three days. We recommend fans arrive in Fortnite 60 minutes before showtime, and the Rift Tour Playlist should be live 30 minutes before each show. Before Ariana’s arrival, the Rift Tour kicks off with Fortnite-themed experiences — pairing popular tracks with moments based on elements from the game.
This might seem weird to some, but these events have been wildly successful in the past. During Travis Scott’s virtual concert he managed to break Fortnite’s concurrent players record with over 12 million all playing at once. Considering the extreme popularity of Ariana Grande, and that FFortnite is a free game, there’s a pretty solid chance that this concert is going to break a few records of its own.