Update: In a March 31 comment on an Instagram video from user @sloanhooks, about Kim Kardashian’s rumored lawsuit against her, Lana Del Rey wrote, “No no , this isn’t happening. Not as far as either one of us know. I don’t know where this started but if it does for some reason have to happen because of guidelines- then we will handle it. But never an end to a friendship.”
The original post follows below.
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Lana Del Rey might have just found herself in a nasty legal feud. According to Yahoo, the “Tough” singer is facing a potential $1 million lawsuit.
The outlet claims Kim Kardashian’s company Skims is launching a case against Del Rey. Based on Yahoo’s report, the supposed case is centered around Skims’ 2024 Valentine’s Day Collection starring Lana Del Rey.
To be specific, the alleged grievances from Skims is that Del Rey did not properly refer to the campaign as a paid advertisement online. In the two uploads Lana shared on her official Instagram page, neither the campaign’s approved images (viewable here) or the behind-the-scenes video teaser (viewable here) include “#ad” or “paid partnership” tags. The same was reportedly argued about the now deleted posts on TikTok.
While supporters online say the missing hashtags are a small oversight on the songwriter’s part, the Federal Trade Commission (FTC) seemingly did not view it as such, but rather as careless and misleading. Due to the FTC’s strict guidelines about marketing disclosures paired with National Advertising Division’s (NAD) alleged investigation into Skims’ ad practices, Lana’s hiccup could result in hefty penalties to Kardashian’s cash cow.
To alleviate any financial fallout and alleged “damage to the credibility of Skims’ brand integrity,” the lawsuit was filed against Lana.
At this time, neither Kardashian, Skims, nor Del Rey have addressed the report.
