WWE has just released a breakdown of WrestleMania 31, via a study conducted by the Enigma Research Corporation. If you’re like me, your eyes start to glaze over when a press release about financial data rolls out. This one, however, is actually pretty interesting.
WrestleMania 31 generated the second largest economic impact in its history this past March, leaving Santa Clara Mayor Jamie Matthews and San Jose Mayor Sam Liccardo sending their heartfelt thanks to WWE. Again, if you’re like me, you just imagined two versions of this dude sending thank you notes to Vince McMahon.
Here’s how the numbers broke down, via a press release sent to us via WWE:
– 76,976 fans from all 50 states and 53 countries attended
– $139 million in direct, indirect and induced impact derived from spending by visitors to the Santa Clara/San Jose region for WrestleMania 31
– 78 percent of fans that attended WrestleMania were from outside the greater Santa Clara/San Jose region and stayed an average of 3.3 nights
– $22 million was spent on hotels and accommodations within the Santa Clara/San Jose region.
– The economic impact derived from WrestleMania Week was equal to the creation of 1,218 full-time jobs for the area
– $6.2 million was spent by visitors to the Santa Clara/San Jose region at area restaurants
WrestleMania 31 ended up being the highest-grossing WWE event of all time, even after you factor in the staggering hair dye and control-top tearaway sweatpants budget for the Triple H-Sting match.
This is the fourth year in a row that WWE has generated more than $100 million in local revenue for its host region. They’re hoping for a repeat in 2016 when WWE heads into the Dallas/Arlington area. Pre-sale tickets have already sold out, save for those scrub tickets in the $4-10k range. Tickets officially go on sale Nov. 6 at 10 a.m. EST.
