This past Friday, YEEZY fan account YEEZY Mafia leaked a promotional photo from an upcoming issue of British music and fashion magazine, The Face. The image showed the soon to be released YEEZY Foam Runners and naysayers on Twitter went off all day long. Critics were quick to point out the Foam Runners resemblance to foam clog brand Crocs, and many dismissed the design as a clear misstep on Ye’s part.
The thing is… criticize the Foam Runners all you want, but if you’re under the impression that Kanye has an upcoming failure on his hands, you couldn’t be more wrong. Crocs have never been more popular in youth culture.
— Stu Schwartz (@StuntmanStu) September 13, 2019
— Roger (@MissesThe90s) September 13, 2019
If you spend your money on yeeyz crocs you’re a fucking stupid.. no one likes crocs in general #YeezyCrocs.
— the mad greek (@TheGreek346) September 14, 2019
The YEEZY foam runners have since been officially announced on The Face’s Instagram, and while we initially suspected the Foam Runner was purely a speculative name, it turns out that’s indeed what these shoes will be called. Keep in mind that running in possibly rubber shoes with giant holes in them is a recipe for a disaster. Especially with no socks.
Maybe you’ll be able to run in them underwater. Maybe.
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🏍️ into the weekend! Peep the Yeezy Foam Runner set to release in 2020. Image from The Face Volume 4 Issue 001. Order your copy now via the link in bio 📮📦 Photography: Roe Ethridge @roeethridge Styling: Ursina Gysi @ursinagysi Hair: Pawel Solis @pawel_solis Make-up: Carole Colombani @carolecolombani Casting: Anita Bitton @bitton Set design: Sophear at @swan_management Production: Sylvia Farago and Emmanuelle Atlan Medhi wears sweatshirt, sweat pants and trainers YEEZY. Paula wears bodysuit and trainers YEEZY. #TheFace #SeptemberIssue #yeezy
If you’re still puzzled as to why Kanye West is designing a shoe so obviously influenced by Crocs, a brand that is seemingly universally mocked and despised, you haven’t been paying attention. Business Insider reports that Piper Jaffray’s survey of teen preferences from 2018 shows that Crocs are the 13th most popular footwear brand amongst teens, which might not sound impressive until you consider that in 2017 the brand was ranked 38th. Crocs aren’t just coming up, they’re coming fast.