Risk & Reward: Nike SB Unveils The P-Rod 8

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This time around the focus is solely on performance.


It’s Coming: The Nike SB x Air Jordan I

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The anticipation is palpable for the reworked classics.


Nike SB Provides A GIF-tastic Unveiling Of New P-Rod 7

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Nike SB found a way to out-do themselves again for the release of Paul Rodriguez' signature shoe, the P-Rod 7.


Coming Attractions: Nike SB Lunar Rod x Primitive Safari

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Shoe cultures collide as Nike SB and Primitive partner for the new Lunar Rod model.


Yelawolf – “Marijuana” Video


In <a href="">Yelawolf's</a> latest video for Trunk Muzik 0-60's "Marijuana," the Southern MC tosses around bushels of America's favorite cash crop while professional skateboarder <a href="">Paul Rodriguez</a> totes a straw hat and shotgun.


Nas x Nike SB Paul Rodriguez 4

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<a href=""> <a href="">P-Rod</a> and <a href="">Nike SB</a> recruit Nasir for narration in this commercial for the skater's fourth sig shoe, the Zoom Paul Rodriguez 4.


Rarefied Air

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Ever wonder how Nike can justify those million dollar contracts they throw at athletes.


Video: Paul Rodriguez x Nike SB – “It Was A Good Day” (Extended Version)

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<a href="">The preview</a> was before, here's the full version just released today.

Paul Rodriguez

Video: Paul Rodriguez x Nike SB – “It Was A Good Day”

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Nike SB with a short spot (longer version, coming soon) for Paul Rodriguez entitled "Today Was A Good Day," with Ice Cube making a cameo.

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