In a brand-new PSA starring Kendall Jenner, the model/television personality makes her debut as the latest celebrity to lend her fame and massive social media influence to a good cause. Jenner teams up with the nonprofit Rock The Vote organization and the Independent Journal Review in order to encourage millennials to vote in the upcoming presidential election.
The second-youngest member of the Kardashian-Jenner clan wordlessly poses and struts in various outfits from different time periods over the past several decades. In 1971, the 26th Amendment granted the right to vote to every 18-year-old, and the video commences with Jenner twirling around in a bohemian dress and floral headdress reflecting that time period. After a few more wardrobe changes, she steps into a modern, sleek black pantsuit, indicating that that, while fashion trends come and go, it’s never out of style to vote.
While Jenner doesn’t offer any sort of endorsement for a particular candidate in this 32-second video, she has used fashion in the past as a way to express her political beliefs: About five months ago, she posted an Instagram photo that demonstrated her support for Hillary Clinton as she sported a Marc Jacobs shirt bearing the candidate’s likeness.
Other politically active celebrities who have joined Rock The Vote, which started in 1990, include Madonna, Christina Aguilera, Miley Cyrus, Leonardo DiCaprio and John Legend.
You can find out more about Rock the Vote here.