Welcome back to This Week In Posters! This week, we’re starting with Alvin and the Chipmunks: The Road Chip. That’s just how this game is played.
First, the facts. For instance, did you know this is the fourth CGI Alvin and the Chipmunks movie? That’s Alvin and the Chipmunks (2007), Alvin and the Chipmunks: The Squeakuel (2009), Alvin and the Chipmunks: Chipwrecked (2011), and now Alvin and the Chipmunks: The Road Chip, if you’re keeping score at home.
As for the poster, do you think this “boys on the hood” play on words is a reference to Eazy E and NWA’s 1987 song about jockin’ bitches and slappin’ hos, or to the 1991 John Singleton film about blighted neighborhoods, teen pregnancy, and violent gangs? Either way, I can think of no better to way get our children thinking about poverty and disenfranchisement than by referencing seminal expressions of black discontent in a poster about singing chipmunks who wear sunglasses. Who knew this franchise was so subversive? ALLLVIIIN! Did you steal my copy of Soul on Ice?!
Fellow adults: Do you get an uncanny valley vibe from the chipmunks, or is it just me? Like, they move and dance and jiggle the way the 2D chipmunks never did, but they still have these giant, glassy, robot eyes. It’s like they’re staring into the abyss. I wonder if our parents (grandparents?) thought the same thing about the original chipmunks. “Sped-up tape singing voices are tools of the devil!”
“Your legacy is more than just a name.”
That’s right. It’s also a band! Hey, why did you name your movie a name that was already a platinum-selling pseudo-Christian rock act?
New tagline: “Sometimes a legacy is more than just a name. Sometimes it can become… your own prison. And so you hold your head up high. Hiding hate that burns inside. Which only fuels their selfish priiiide.”
The name aside, Michael B. Jordan’s triceps look great, and I appreciate that they put the names over the corresponding people.