Weekend Box Office: No love for Ron Howard’s racecars

Senior Editor
09.29.13 35 Comments
Thor parties with the Fly Girls while Niki Germanguy pouts.

Thor parties with the Fly Girls while Niki Germanguy pouts.

Rush opened wide this week in 2297 theaters, as Ron Howard tried to sell us the movie-est movie that ever movie’d. Every ad I saw for it I thought Chris Hemsworth was about to turn to the camera and say “Glamour,” as a wind machine blew his romance novel hair like a Creed video. Sadly, America wasn’t really buying, and it only earned a little more than $10 million of its $38 million budget. Poor Ron Howard. Maybe his buddy Brian Grazer can cheer him up with some cuh-caine (B-Graze loves the Bolivian).

Rush expanded in to 2,297 theaters this weekend and took third place with $10.3 million. Among sports dramas, that’s about half of Moneyball‘s $20 million start, and is also lower than Secretariat‘s $12.7 million debut. It’s hard to call this a good opening, though it also would have been unreasonable to expect much more—while the marketing has been strong, Formula 1 racing isn’t of particular interest to most Americans.

The audience for Rush was 52 percent male and 53 percent over the age of 40, and it received a good “A-” CinemaScore. Add in strong reviews (88 percent on Rotten Tomatoes), and it’s likely that this holds well over the next few weeks. [BoxOfficeMojo]

Turns out America only likes vroom cars if Paul Walker is driving them. Or if Vin Diesel uses them to kill a plane. Formula 1 cars? Pff, you probably can’t even put truck nutz on those.

Elsewhere, Cloudy with a Chance of Meatballs 2 made decent money because kids, and Don Jon made nine million, but only cost six. FUN FACT OF THE WEEK: We’re the Millers has outearned The Wolverine, and over a shorter time period. No one really knows how the hell that happened. My guess is, Jennifer Aniston will get to make 10 more bad rom-coms because of it, and when those bomb we’ll find out it was really Sudeikis magic all along.


[via Boxofficemojo]

CHRIS HEMSWORTH: I would give my laugh for racing!

NIKI LAUDA: I don’t want. Your life.

(what I imagine Rush was like)

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