UPDATE (2/16/16, 1:37 PM EST): According to Target (via TIME magazine), the fall was planned.
During the live music video for Gwen Stefani's new single “Make Me Like You,” the singer('s stunt double) bailed during a challenging rollerskating sequence. Here's a clip from the awkward tumble, which we should stress happened on LIVE TELEVISION:
– Justin McGriff (@McGriffJustin) February 16, 2016
Stefani had switched places with her double just prior to the fall in order to move on to the next setup. It was seemingly the only stumble during an otherwise impressive performance/Target ad.