Battles has just released the music video to “My Machines,” in a joint endeavor with the Creators Project, and it’s kind of amazing.
Directed by filmmaking duo Daniels — who have helmed one of my favorite vids from Chromeo — this Gary Numan-featuring “single-shot” clip is full of as much churning anxiety as the song itself. It involves one man, his groceries and an escalator that may end his life.
What I especially love is Numan’s apparent disinterest in the man’s fateful journey. Talk about cold pop.
“My Machines” is from Battles “Gloss Drop,” released through Warp earlier this year; it’s also been released as a limited edition 12″… limited in that its stock was part of the losses in that Sony DADC warehouse fire in London during the riots last month.