Any publicity is good publicity. That's the old saying, right? Well, Sony's chairman Tom Rothman believes that's true when it comes to the new Ghostbusters film. He's even tempting fate by asking for more haters to join the already loud crowd.
Paul Feig and the cast of Ghostbusters have had to talk about the negative backlash to the film countless times already but in a feature with The Hollywood Reporter Rothman was asked directly about the irate climate.
How do you think the Ghostbusters online bashing will impact the film?
It”s the greatest thing that ever happened. Are you kidding me? We”re in the national debate, thank you. Can we please get some more haters to say stupid things?
He also went on to tout the financial aspect of owning Ghostbusters. “The studio may have had a hard run, but there were and are tremendous assets in our IP. It”s a misnomer and a myth out there that Sony doesn”t have IP. Ghostbusters is going to come out in a month, and [that”s part of Sony”s IP],” he told THR.
And what will actually make it a success for Sony? Rothman didn't want to say.
“Oh, I don't know. I don't comment about that,” he said. “The good news is, you can feel the momentum of the movie. We had a thing last week where Bill Murray, who had just seen the movie, came out and said how great it was. You just could feel the cultural excitement.”