The early 2000s were the heyday of rap crews branching out into multiple forms of media, with groups like Cash Money, No Limit, and State Property self-financing their own films throughout the decade to varying degrees of success. As adherents to that decade’s take on grimy, New York City-centric sounds, the Buffalo, New York-based Griselda Records is embracing that throwback aesthetic in more ways than one, sharing the trailer for their own crime drama film, Conflicted.
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The FIRST MOTION PICTURE from GRISELDA FILMS “CONFLICTED” executive prod by @getbenny written by @dueceking62 and Directed by @iam_akreedfilms THIS IS A CLASSIC!!!!!! When Master P Did “Bout Bout” showing u the N.O. And HOV made “Streets is Watching” showing u BK, and Camron made “KILLA Season” showing u Harlem, GRISELDA & CONFLICTED shows u Buffalo…. we’re taking it back to when ppl stole your DVDs , I’ve literally watched this movie Everyday since it’s completion..the story, the acting, the shots everything is A1, I promise u you will watch this 50x like any other classic in the streets I’m so Happy and Proud of everybody who participated in the making of this Film, When this Drop everything changing, What GRISELDA did for Music will be the same way for Film it’s All about the ART… WELCOME TO BUFFALO #GXFR #BUFFALOKIDS #CONFLICTEDtheMOVIE #GRISELDAFILMS #CLASSIC #MOVIE #DUECEKING #AKREED SHARE SHARE SHARE ALSO @getbenny acted his ass off 🙌🏽🙌🏽🙌🏽🙌🏽🙌🏽🔥🔥🔥🔥
Westside Gunn, the mastermind behind the label’s past decade of growth, including its explosion in popularity within the last few years, shared the trailer on Instagram and paid homage to the pioneers of rap label-financed crime action films. “When Master P did Bout It Bout It showing u the N.O. and Hov made Streets Is Watching showing u BK, and Cam’ron made Killa Season showing u Harlem, Griselda & Conflicted shows u Buffalo,” he wrote. “We’re taking it back to when ppl stole your DVDs.” Ah, the good old days.
Gunn seems jazzed about the movie’s potential, saying, “I’ve literally watched this movie every day since its completion… I promise u you will watch this 50x like any other classic in the streets… What Griselda did for music will be the same way for film. It’s all about the art.”
Check out the trailer for Conflicted above.