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Update: Cole broke out the video for “False Prophets” hours later after initially releasing Eyez.
J. Cole is not here to play games. After the word leaked a new album is on the way, the Dreamville MC has released a new documentary that showcases part of the process involved with the making of the project.
Premiered exclusively on Tidal, the 40-minute flick provides an inside look at what exactly Cole and his team has been building on since in the time since 2014 Forest Hills Drive. There’s no narration or any set flow to what appears on the screen. One minute, the cameras are in Electric Lady recording studio in New York City with studio musicians and engineers. The next, it’s a car ride with manager Ibrahim Hamad and a discussion about the project’s direction. Both scenes are shot from a behind-the-scenes, almost covert view to make it seem like everything we’re being made privy to is totally inside info, which Cole diehards will eat up. For anyone who’s never set foot inside a studio, the doc shows have detailed and oftentimes repetitive the process can be with Cole appearing to be hands-on throughout the whole thing.
There’s also music previewed in different sections. A clip that plays at the seven-minute mark features the Roc Nation rapper spitting a few rhymes about “short bus rappers, fake drug dealers turned tour bus trappers,” which could be a shot at…well, a large majority of rappers. Around the 30-minute mark, another music-video-inside-the-video for a track titled “False Prophets” pops up with Cole delivering critical rhymes that analyze a rap idol’s fall from greatness to mediocrity that’s bound to have people asking if it’s based around facts or pure fiction.
“When he tell us he a genius but it’s clearer lately
It’s been hard for him to look into the mirror lately
There was a time when this n**** was my hero maybe
That’s the reason why his fall from grace is hard to take
‘Cause I believed him when he said his shit was purer and he
The type of n**** swear he real but all around him’s fake
The women, the d*ckriders, you know, the yes men
Nobody with the balls to say somethin’ to contest him
So he grows out of control
Into the person that he truly was all along, it’s startin’ to show”
Given how closely the song mirrors the personality and certain circumstances, the words appear to be directed at Kanye, especially with the references to “genius” and “fake women” around him. More than anything, “False Prophets” and Eyez as a whole show that Cole has a creative, competitive fire burning warm, which is great news for fans but could be potential hell for his rap foes.
4 Your Eyez Only is set to release next Friday, December 9th.