Super Bowl commercials come in all shapes and sizes (although they were basically all Tide ads this year), and in T-Mobile’s ad during “The Big Game,” they were all about the children. In their 60-second spot, the camera pans across a bunch of babies of different backgrounds, and the narrator shares a message of equality: “You’ll love who you want, you’ll demand fair and equal pay, you will not allow where you come from to dictate where you’re going, you will be heard not dismissed.”
Playing in the background is some gentle glockenspiel music, which discerning music fans quickly realized was actually a cover of Nirvana’s “All Apologies” that’s more fit for a nursery than a raucous Seattle garage in the ’90s. It turns out that this version of the song wasn’t made specifically for this commercial, and actually, it’s been around for years.
A group called Rockabye Baby releases cover albums of songs by famous bands but performed in the lullaby style you hear in the ad, and this “All Apologies” rendition appears on their 2006 release Lullaby Renditions Of Nirvana (Rockabye Baby confirmed on Twitter that this was their recording). So, the good news is that Nirvana fans who connected with the song in the commercial can hear more, since the album includes the full song, as well as similar versions of “In Bloom,” “Smells Like Teen Spirit,” and other Nirvana favorites.
Watch the ad and listen to the lullaby version of “All Apologies” above, and stream Rockabye Baby’s Lullaby Renditions Of Nirvana below.