T-Mobile’s Super Bowl Commercial Features Babies And A Lullaby Version Of Nirvana’s ‘All Apologies’

Music News Editor
02.05.18 5 Comments

Super Bowl commercials come in all shapes and sizes (although they were basically all Tide ads this year), and in T-Mobile’s ad during “The Big Game,” they were all about the children. In their 60-second spot, the camera pans across a bunch of babies of different backgrounds, and the narrator shares a message of equality: “You’ll love who you want, you’ll demand fair and equal pay, you will not allow where you come from to dictate where you’re going, you will be heard not dismissed.”

Playing in the background is some gentle glockenspiel music, which discerning music fans quickly realized was actually a cover of Nirvana’s “All Apologies” that’s more fit for a nursery than a raucous Seattle garage in the ’90s. It turns out that this version of the song wasn’t made specifically for this commercial, and actually, it’s been around for years.

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