After one hell of a lead up to the VMA premiere of her brand new video for “Look What You Made Me Do,” Taylor Swift finally dropped it during the beginning of last night’s 2017 VMAs.
The entirety of last week was spent dissecting her forthcoming new album, Reputation, the new single, and a teaser clip of the video (with a noted Beyonce reference), plus a bunch of other weird stuff like Breitbart News tweeting out Taylor lyrics, and the similarities between Taylor and Kanye’s new merch, the video is here in full force and in all its fourth-wall-breaking glory.
In the clip, the song’s creepy, taunting strings in the beginning take on a new element alongside some Halloween/nightmare imagery that seems like a clear reference to Michael Jackson’s iconic “Thriller” video. From there, Taylor goes back through basically every stereotype and criticism the media has thrown her way, and burns them all right down to the ground. Those “Formation” scenes? A direct reference, yes, but certainly meant to be seen as such. Taylor’s fans have never been the type to stay silent when it comes to reacting to her work, and last night’s meme-making was no different. Here are all the best responses:
https://twitter.com/scammerswift/status/901994981841281024
There are parts of the “Look What You Made Me Do” music video that reminded me of other iconic videos pic.twitter.com/e0Ofd8eHgv
— Hunter Schwarz (@hunterschwarz) August 28, 2017
Taylor Swift could write a series longer than Harry Potter solely based off of hidden context in the Look What You Made Me Do video.
— Vinnie (@xgiacoppox126) August 28, 2017
https://twitter.com/scammerswift/status/901978806755270656
https://twitter.com/slitherswift/status/902023376918720512
https://twitter.com/pattymo/status/901996695361380352
CAN YOU BELIEVE TAYLOR INVENTED DANCING #LookWhatYouMadeMeDo pic.twitter.com/KKtJMMaONF
— R E P U T A T I O N (@_swiftobsession) August 28, 2017
hoping taylor releases behind the scenes videos of look what you made me do, explaining what each character symbolizes for the unintelligent
— jordan (@alItooweIls) August 28, 2017
LMAO @ PPL SAYING LOOK WHAT YOU MADE ME DO WASNT HER BEING SARCASTIC AF
— HipsterTSwift (@HipsterTSwift) August 28, 2017
"Look What You Made Me Do" makes me feel like a person who isn't terrified of confrontation.
— Louis Peitzman (@LouisPeitzman) August 27, 2017
TAYLOR SWIFT PLAYING TAYLOR SWIFTS DRAGGING TAYLOR SWIFTS IN ONE OF THE MOST EPIC VIDEOS OF ALL TIME.
YEAH, SHE'S WON. #LWYMMDvideo #VMAs
— Alex Goldschmidt (@alexandergold) August 28, 2017
WHEN THE SNAKE SERVED HER TEA I SCREAMED #LWYMMDvideo pic.twitter.com/oU3374QDpN
— marley (@marleyharper) August 28, 2017
https://twitter.com/TSwiftDailyNews/status/901977654886268928
The only Taylor Swift that Taylor Swift didn't kill is the Blank Space's Taylor Swift. That's actually the one that's taking over.
— vicky (@IKTayWT) August 28, 2017
RED Taylor Swift bullying FEARLESS Taylor Swift 😡 pic.twitter.com/kp0yGARzAA
— Taylor Swift Facts (@blessedswifty) August 28, 2017
https://twitter.com/danidONAT0/status/902034302124228608