Update: A McDonald’s representative has confirmed to Uproxx information about Travis Scott and McDonald’s collaboration.
As part of the promotion, McDonald’s will offer “The Travis Scott” meal starting next week, which includes Quarter Pounder with cheese, bacon, and lettuce, as well as fries with barbecue dipping sauce, and a Sprite. The meal will cost $6. This meal will be available between September 8 and Octover 4, 2020. Additionally, Scott has also designed custom apparel for McDonald’s restaurant employees to wear during the promotion.
They also said, “This is the first of many surprises and new releases planned with Travis in the coming weeks.” Additionally, they noted that this is the first time a celebrity’s name has been featured on the McDonald’s menu since 1992 and only the second time ever, following Michael Jordan.
The original post follows below.
This morning, the food chain tweeted two emojis: a cactus and a cheeseburger. Given the Cactus Jack reference, that was basically confirmation of the link-up, although Scott made it official a few minutes later by sharing an image of the Cactus Jack logo made with McDonald’s fries, which also featured the logos from both entities and the date of September 8.
— TRAVIS SCOTT (@trvisXX) September 3, 2020
McDonald’s US chief marketing officer Morgan Flatley wrote in a internal memo that leaked recently, “From his impossible-to-get Nike sneaker line, to a cereal collab with General Mills that sold out in 30 seconds, to a record-setting virtual concert series inside Fortnite, Travis Scott is the definition of big in culture. Beyond this, he is a true fan of McDonald’s and our craveable, iconic food. He will resonate and spark excitement with our youthful multicultural customers, and has a few surprises to delight our crew and ensure they are part of the excitement.”
Neither party has confirmed what the collaboration will entail. However, previous rumors said there will be merch, and it looks like Scott could be getting his own menu item, The Travis Scott Meal, as well.
A Travis Scott Mcdonald's collab is rumored to be in the works for a September release. Unfortunately, sneakers are not releasing only apparel. Marketing promotion is set to start soon. pic.twitter.com/LoWLD099P6
— Preme Profits (@Premeprofits) August 11, 2020