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Heineken Announced The Location For Their Bape Pop-Up — Here’s A Preview Of The Collab


We know A Bathing Ape as 1) the reason haters were getting mad at Soulja Boy, and 2) what Future has “on his back with some Act” on him. In a move that makes the brand a little more accessible to those of us who are not rap stars, Heineken is offering products from its partnership with the gorilla-sized streetwear brand for an NYC pop-up shop.

BAPE x #Heineken100 is a limited-edition, four-piece capsule collection for the 8th year of #Heineken100 — a program in which the Holland-based beer brand collaborates with the most innovative names in retail to develop co-branded products gifted exclusively to the world’s 100 most influential beer drinkers.

For the first time ever this year, #Heineken100 products will be available for the average Joe to purchase, beer enthusiast or not. Tuesday, December 12 from 11 a.m. – 4 p.m. (or as supplies last) at a pop-up shop at lowkey Japanese restaurant Izakaya in New York City’s East Village (326 East 6th Street, New York, NY 10003).

Prices range from $50 – $350 for the four-piece collection which includes:

BAPE x #Heineken100 Half-Zip Pullover Shark Hoodie

Here’s the iconic BAPE shark hoodie in a half-zip design with a kangaroo pouch with a Heineken flair. The hoodie features accents in the memorable Heineken-green and a black-on-black #Heineken100 crest on the sleeve.

BAPE x #Heineken100 Camo Coach Jacket

The coach’s jacket features the BAPE signature black-on-black camo print on the exterior with a Heineken-green camo lining with the BAPE logo on the front of the jacket and the #Heineken100 seal on the wrist.

BAPE x #Heineken100 T-Shirt

A screen-printed logo T-shirt with Heineken-green accents and limited-edition #Heineken100 seal.

BAPE x #Heineken100 Six-Pack Bottle Carrier

The six-bottle co-branded carrying case features BAPE camo print in Heineken green and both brand logos.

The BAPE x #Heineken100 lookbook features some familiar faces like director/designer/model/DJ Vashtie, Adidas senior brand activation manager Matt Ting, and Lawrence “Law” Parker of Roc Nation. This collection is arguably the most exciting style announcement of the year, simply because of its public availability this time around as opposed to being “look, don’t touch” in previous years.

If you’re in the NYC/East Village area, it’s definitely worth using one of those end-of-year sick days to cop a couple pieces.

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