We certainly don’t plan on Adidas and Nike absolutely dominating this column on a weekly basis, that’s just the way it shakes out a lot of the time. Those two powerhouse brands are on top of it when it comes to design and sheer output. Kanye alone seems to drop a new Yeezy colorway every other damn week. But now, finally, we see a sneaker brand that wasn’t content with merely earning a spot on the list, they had to make sure to kick Adidas clean off.
Welcome to the party, Reebok. This week Nike and Reebok killed it, from the ultra-hyped Fear of God 1s to classy Opening Ceremony Reebok collab, here are the best kicks dropping just two weeks away from Christmas.
Nike Air Fear of God 1
What a name for a shoe! In collaboration with Jerry Lorenzo, the Nike Air Fear of God 1s sport an ultra clean high-top design with a modern caged lacing system that allows you to lace up in several different ways. With a thick midsole and Zoom Air cushioning, this shoe falls somewhere between sneaker and boot, featuring a heel zipper and subtle branding touches. Colorways include black and bone, and we’re gonna have to give it to the bone. The off-white tones just make these shoes look even more future than they already appear.
The Nike Air Fear of God 1s will drop on December 15th and will retail for $350 at Nike online and other select Nike retailers.
Nike SB Purple Lobster
Not everyone can rock purple, but those brave enough to do so always make an impression. Marking the ten year anniversary of the original Red Lobster sneaker, the Purple Lobster is an ultra-hyped collaboration between Nike and CONCEPTS and combines the colors of the red and blue lobsters for this third iteration. The Purple Lobster sports a metallic purple swoosh, specked purple upper, three sets of laces in pink, white and black, as well as two sets of lobster claw rubber bands. For your shoes, not your lobsters.
The Nike SB Purple Lobster will drop exclusively at CONCEPTS locations in Cambridge MA, and New York City as well as the online CONCEPTS store, and will retail for $130.
Reebok Classic x Opening Ceremony
In collaboration with retail company Opening Ceremony, this floral take on the Reebok Classics features a flower printed satin jacquard upper with Reebok and Opening Ceremony branding and interchangeable laces, all layered atop a top bright white sole. These kicks come in either a black or red colorway and honestly, we’re having a hard time picking the better of the two.
The Reebok Classic and Opening Ceremony collab is having a global release next week, but you can grab a pair from Opening Ceremony physical or online stores on December 13th for $130.
Reebok Daytona DMX MU
Featuring a black nylon and mesh synthetic upper with white overlays, atop a white EVA midsole with a removable sock liner, these are fly-official. But the biggest draw of the new Daytona DMXs are the turquoise-to-pink color gradient that envelops the silhouette and the subtle orange accents, they have a funny way of causing the eye to travel, making this a hard sneaker to turn away from regardless of how you feel about it.
The Reebok Daytona DMX MU is dropping on December 12th and will retail for about $135 from online retailers like 43einhalb and sole box.
Nike Air Max 1 Premium
This sneaker is just all over the place! Featuring a nubuck base, and an upper that consists of suede, terry cloth, and corduroy, this shoe consists of so many fabrics that it’s sinful. The most notable feature has to be the crepe sole, which is made of special coagulated latex that provides extra comfort and flexibility. It isn’t the first time the Air Max 1 has gotten the crepe sole treatment, but it has been quite some time since we’ve seen a good crepe sole on a high-performance sneaker. These kicks come in two colorways, the autumnal wheat gold/rust pink-baroque brown and the much more subdued dark obsidian/cobalt tint-ocean bliss.
Ahhh, the insane name’s of colorways, we’ll never get tired of your flowery titles. Anyway, the Nike Air Max 1 Premiums drop on December 13th and will retail for $149 on Nike’s online store as well as select Nike retailers.
