As Jay Z proved, There’s no better way to get something to go viral than to jam as many big musicians in one project at the same time.
Celebrity chef Jamie Oliver teamed up with Ed Sheeran, Paul McCartney, Alesha Dixon, and Professor Green to create a theme song for his Food Revolution Day on May 15. Designed to reform eating habits through education, Oliver has started a petition to force “all G20 governments to take action.” The petition already has more than 1,000,000 signatures.
I would not expect this rather cheesy tune to land on Sheeran’s new album. Nonetheless, this good-natured, cheesy track, complete with a choir of children dressed as vegetables, attacks an often-overlooked issue that has some effect on everyone’s life, nutrition.