Back in September, Reese Witherspoon dipped her toes into the cryptocurrency waters by purchasing her first etherium coin and letting Twitter know that she was now entering the theoretically lucrative world of non-fungible tokens, better known as NFTs. Since then, Witherspoon’s crypto-evangelicizing was contained to an occasional retweet here and there. Nothing too crazy, and basically just your run-of-the-mill social media endorsement.
And then December happened.
In the lead-up to the holidays, Witherspoon started tweeting way more heavily about crypto. Not quite Elon Musk-levels, but the Legally Blonde star was definitely making a concerted push for those sweet imaginary coins.
“Crypto is here to stay,” Witherspoon tweeted at the start of the month. “I’m committed to supporting creators who have pioneered the NFT space, and encouraging more women to be a part of the conversation.”
Crypto is here to stay. I’m committed to supporting creators who have pioneered the NFT space, and encouraging more women to be a part of the conversation. https://t.co/tq9EdwAmJC
— Reese Witherspoon (@ReeseW) December 6, 2021
And because this is Reese Witherspoon we’re talking about, naturally, she managed to rope in another celeb: TV powerhouse Shonda Rhimes.
— Reese Witherspoon (@ReeseW) December 10, 2021
We’re going to be perfectly honest. We have no freaking clue what this next tweet even means. Your guess is as good as ours.
— Reese Witherspoon (@ReeseW) December 13, 2021
Witherspoon then switched things up by encouraging all you moms out there to ask your kids about NFTs, which are apparently just like the video games they can’t stop playing, or something.
For all asking, #NFTs are just digital goods. Your kids understand this because of Roblox or Minecraft. The sale of digital goods will be more important as we evolve to have more digital access to music, art and entertainment. This article explains a lot: https://t.co/upuC2xHO8j
— Reese Witherspoon (@ReeseW) December 16, 2021
However, Reese Witherspoon’s love of crypto took a turn in the new year. On January 11, she went a little too hard on the future of crypto life, and the internet was not feeling it. “In the (near) future, every person will have a parallel digital identity,” Reese tweeted. “Avatars, crypto wallets, digital goods will be the norm. Are you planning for this?”
In the (near) future, every person will have a parallel digital identity. Avatars, crypto wallets, digital goods will be the norm. Are you planning for this?
— Reese Witherspoon (@ReeseW) January 11, 2022
While Witherspoon might be excited about this brave new digital world, the rest of Twitter was not on board and definitely let The Morning Show star know about it. Even Velveeta cheese was like, “Lady, what are you doing?”
— VELVEETA (@CheesyVelveeta) January 11, 2022
White ladies prepare! It's time to rise up to a whole new MLM grift level. Throw out your oils and hair-destroying shampoos! Your hubbies are going to love this new "opportunity" cuz this shiz isn't real and won't take up half the garage.
— Get vaxxed (@SurlyAF) January 11, 2022
Please don't make a cringy crypto commercial pic.twitter.com/Y0TGu2uhpY
— Craig Beilinson (@cbeilinson) January 11, 2022
Thank you for your concern. In answer to your thoughtful question: No, I am not.
I hope you are well in these trying times.
All the best,
Rafi (dictated but not read)
— Rafi Schwartz (@TheJewishDream) January 11, 2022
Blink twice if Mark Zuckerberg is holding you hostage
— Connor (@RedWinePappi) January 11, 2022
Reese do you know when Skynet will go live? the answer may help save humanity
— (((Andrew Paul))) (@AnAndyPaul) January 11, 2022
This is more embarrassing for you than doing late night infomercials.
— Scott #BLM #ACAB #AbolishThePolice Menor (@smenor) January 11, 2022
Yes. I am planning to be long-dead before this ever happens.
— The House Of Mirth (@theproperlurker) January 11, 2022
After Matt Damon got raked over the coals for his recent bitcoin commercial, that now makes two high-profile celebrities who have seen their crypto endorsements get roasted online. Let that be a lesson to the rest of Hollywood. Or, you know… not.