The Milwaukee Bucks are on the rise as one of the most promising young teams in the NBA. Their logo, however, didn’t really reflect that youthful vigor. While it wasn’t necessarily a bad log, it was stale and somewhat uninspired. Until now, that is.
Today, the Bucks unveiled three new logos, and all of them are terrific.
The new Buck is only looking ahead, an imposing figure determined and focused on the path in front of him. pic.twitter.com/sF6e3WE6AG
— Milwaukee Bucks (@Bucks) April 14, 2015
The secondary mark portrays a strong reminder of the rich heritage of Bucks basketball in Milwaukee. pic.twitter.com/fjY6RYiAn7
— Milwaukee Bucks (@Bucks) April 14, 2015
The outline of Wisconsin solidifies the identity of the state as essential to the fabric of the new Bucks brand. pic.twitter.com/qR6CwtBy9x
— Milwaukee Bucks (@Bucks) April 14, 2015
Sure, the descriptions are a bit corny (that’s branding for you), but they’re not wholly off the mark. The logos really do have a nice synthesis between team, city and state. The colors, though a little dull, work very well together, and the revitalized “M” and Buck look sharp. It remains to be seen if they do anything new with the uniforms (doubtful, since they just renovated them this past summer). If on the off chance they do, that’s fine, but leave those red alternates alone. They’re criminally underrated.
Well done, Bucks.
