The Oklahoma City Thunder Should Seriously Consider Using This Rebranded Logo

Oklahoma City Thunder v Washington Wizards

Getty Image

The Oklahoma City Thunder have never struggled with a team identity. Since the franchise left Seattle, they’ve been known as the team with former MVP Kevin Durant and ferocious point guard, Russell Westbrook. These two All-Stars have helped shape what Oklahoma City basketball is, but does their logo do them justice?

Graphic Designer Brandon Moore has created a new concept that makes us think they should absolutely hire him to give the team’s sad-sack logo a serious makeover. The Thunder logo is simply not up to par. Moore is more succinct in his aversion to their current logo.

“In their attempt to avoid what they might consider cliche, [they’ve] ended up with a meaningless collage of contrived graphic elements,” he writes.

OKC_Logo

@okcthunder

“Even with the team’s success on the court,” the designer adds, “it has been very hard for the fanbase to build an emotional connection to the logo and therefore the team itself. The logo is also likely losing the team money in potential merchandise sales.”

Regardless of the pecuniary disadvantage, fans pretty universally loath the current logo. According to Brandon, fans say it reminds them of Doritos, not basketball.

Around The Web

Featured

How Learning To Play ‘Magic: The Gathering’ Changed My Life

When The Donald Trump Circus Comes To Your Small Town

25 Years Of ‘What About Bob?,’ An Ensemble Masterpiece Disguised As A Bill Murray Vehicle

‘Potato Chip’: The Behind-The-Scenes Story Of The Weirdest ‘SNL’ Sketch Ever

A Beginning Filmmaker’s Guide To Traveling The World Via Film Festivals

Sailing Across An Ocean Will Change Your Life — Here’s What To Know Before You Go

This 28-Year-Old Master Craftsman Has A Knack For Carving Out Works Of Art

By: 05.11.16

Meat Pies And Pubs: Experiencing The Insanity Of A Premier League Match

You’ll Tell Your Grandkids About Steph Curry’s Historic And Unforgettable Performance In Game 4

The Story Of Frybread — From Cheap Staple To Cultural Touchstone

A Fact-Soaked Odyssey Through Kentucky’s Bourbon Country

This Woman Is Fighting The Stigma Of Sex Work In America In Hopes Of Getting Her Child Back