(Tentpoles, franchise, synergy, hedge funds: Paramount’s bold new plan for the fiscal year)
In the age of the franchise picture, many of us have forgot about Mission Impossible, the boring franchise starring boring Tom Cruise that was boring audiences back when The Bored Identity was still a boring sperm in his daddy’s boring nutsack. Which is why it thrills me to report that JJ Abrams and Cruise will team up to produce MI IV, with the director still to be announced. Attached to write the script are André Nemec and Josh Applebaum, the brains behind such shows as Happy Town, Life on Mars, October Road, Alias, Fastlane, and She Spies. I’ve never seen any of those, but I’m sure they weren’t boring. In honor of the occasion, Paramount CEO Brad Grey had this totally not-boring thing to say:
“Tom and J.J. are great talents and we are excited to be working with them to re-launch this legendary franchise.”
A fourth sequel. Can you imagine anything more exciting? I’m sure I’ll be there on opening day.
(As long as there aren’t any gays in there.)