The National Pork Board, who were clever enough to cybersquat on pork.org and await the lucrative porn site buyout, have found something to keep them occupied in the meantime: sending out ridiculous cease and desist letters. ThinkGeek debuted their Canned Unicorn Meat on April Fool’s with the slogan “Pâté is passé. Unicorn – the new white meat”. Since some sites (not ThinkGeek) were linking to the page and calling it “the other white meat” instead of the new white meat, the NPB hired some very expensive lawyers and sent a 12 page cease and desist letter to ThinkGeek. Because this all makes sense. Damn it, ThinkGeek, stop letting completely unrelated sites on the internet use a slogan you didn’t use about a product that never actually existed. You’ve sure got some nerve. And your unicorn meat is too delicious.
The first page of the C&D is below. I liked the suggestion one commenter made, that ThinkGeek should start selling pig-shaped cork bulletin boards and call them The Pork Board.