Toblerone Changed Its Iconic Shape And, Suffice To Say, People Are Not Taking It Well

11.08.16 4 weeks ago

America may be on the cusp of deciding an election that will have a momentous impact on the future of our country, but meanwhile people over in the UK are still dealing with the momentous impact of their recent course-altering vote. What you’re seeing in the above image is the brand new face of Toblerone, the beloved Swiss chocolate bar known for its iconic triangle shape.

But this wasn’t simply a re-branding attempt. The change in shape is actually due to the fact that Mondelez International, the American company that recently acquired Toblerone, made the decision to lower the weight of the bars sold in the UK to offset rising production costs. As such, a 400 gram bar now weighs 360 grams and 170 gram bar has been reduced to 150 grams. And instead of just decreasing the size of the bars themselves, they’ve taken the difference right out of the triangles!

The company released a statement on Toblerone’s Facebook page last month to warn fans of the upcoming change:

Toblerone remains one of the best value and most delicious Swiss chocolate products in the market. This is because we always work hard to ensure we offer value for money for our consumers, but like many other companies, we are experiencing higher costs for numerous ingredients. We carry these costs for as long as possible, but to ensure Toblerone remains on-shelf, is affordable and retains the triangular shape, we have had to reduce the weight of just two of our bars in the UK, from the wider range of available Toblerone products.

Regardless, as the new bars have started making their way onto British shelves, people have taken notice and they are not happy, and an outpouring of angry customers have taken to Twitter to complain.

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