Red Shoes and the Seven Dwarfs is the umpteenth retelling of Snow White, but with a curious spin: what if the heroine was short and curvy, instead of tall and skinny? It’s a questionable premise made worse by a poster at the Cannes Film Festival that, as model Tess Holliday noted, seems to equate “being fat = ugly?” The campaign for the Korean animated movie, which was written and directed by Sung Ho Hong, has since been terminated, however, after star Chloë Grace Moretz said she was “appalled” and “angry” by the marketing.
“I have now fully reviewed the mkting for Red Shoes, I am just as appalled and angry as everyone else, this wasn’t approved by me or my team,” the Neighbors 2 actress tweeted. “Pls know I have let the producers of the film know. I lent my voice to a beautiful script that I hope you will all see in its entirety. The actual story is powerful for young women and resonated with me. I am sorry for the offense that was beyond my creative control.”
One of the film’s producers, Sujin Hwang, also released an apology, telling Salon that the poster “has had the opposite effect from that which was intended. That advertising campaign is being terminated.” She continued:
“Our [movie] carries a message designed to challenge social prejudices related to standards of physical beauty in society by emphasizing the importance of inner beauty. We appreciate and are grateful for the constructive criticism of those who brought this to our attention.
“We sincerely regret any embarrassment or dissatisfaction this mistaken advertising has caused to any of the individual artists or companies involved with the production or future distribution of our film, none of whom had any involvement with creating or approving the now discontinued advertising campaign.” (Via)