2 Chainz took the “Ugly Christmas” sweater trend to make millions. He featured a sweater with a Santa doing the trendy “Dab” dance. The sweater went viral and ended up appearing on various TV shows. According to Forbes he needed a 70 person team to meet the demand and made 2 million dollars. 2 Chainz used some of his profits to give back to people in need.
Forbes: Can you tell me a little bit about the charitable side of this? Is it all through your T.R.U. Foundation?
2 Chainz: Yeah. I’ve had a foundation for some time. My girl and I, we’ve been trying to figure out a way to be active within the community. This was a great way to do it.
We made close to $2 million in revenue. I had a numerous amount of celebrities helping with the shirt. It was on the NFL, it was on TNT, it was on Good Morning America, it’s on ESPN . So I could not continue receiving those blessings without giving back at the end of the day.
Full Interview: Forbes
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