Adidas Refreshed Its Afterburner Cleat For A Memorial Day Tribute

05.29.17 2 months ago

Adidas

Adidas is making a habit of releasing colorways to celebrate important holidays this spring. After showing its floral side with a pink chrome pair of Afterburners to celebrate Mother’s Day, the company has announced a pair to celebrate veterans.

Paying homage to those that have served in the armed forces, the adizero Afterburner Memorial Day cleats are more subdued than the Mother’s Day edition. The matte khaki print is highlighted by a pretty striking centerpiece—a poppy flower made of red silicone.

The remembrance poppy isn’t common in the United States, but is often worn by people in the UK and Canada to memorialize those lost fighting in the military and armed services. Here, adidas pairs the flower with a ribbon that says “thank you” to tie the poppy’s meaning together.

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