The United States Speedskating team lost a sizable chunk of its funding when the team’s biggest sponsor, DSB Bank NV, declared bankruptcy last month. But an unlikely hero has stepped up to offer the team its support, and America’s speedskaters will find themselves in Vancouver skating for another nation–Colbert Nation.
“On their enormous, billboard thighs, it will say, ‘Colbert Nation,”‘ Colbert said in an interview before Monday evening’s taping. “Be looking for that logo as it comes around the final turn. It will be easy to see because it will be in first place.”[..]
The show isn’t paying the team any money directly. Instead, Colbert is calling on his fans to donate to the team via http://www.colbertnation.com and http://www.usspeedskating.org. In the past, Colbert has had a great deal of success raising money this way. He has raised hundreds of thousands of dollars for the Yellow Ribbon Fund, a charity that assists injured service members and their families. –SI.com.
Even if “The Colbert Report” itself doesn’t give the team a dime, they’re getting tremendous exposure that will bring other potential sponsors to the team and the athletes themselves. And with Apolo Anton Ohno being favored in nearly all of his events, the show should be rewarded as well. Usually both parties don’t stand to benefit like this unless one’s a Japanese businessman and the other’s a blonde prostitute. I think the speedskaters are the prostitute here. They have better legs.