Late last week, USA Today reported that the Dallas Cowboys would be opening a Cowboys-themed Victoria’s Secret at Cowboys Stadium. They didn’t explicitly say that it was to balance out Cowboys.com being lost at auction and turned into a gay country-and-western dating site, but we all know what’s going on here.
My experience at Cowboys Stadium has been limited to “pay 60 dollars to park at the Ballpark In Arlington and wedge myself into a monolithic spaceship full of drunk people who are expecting to be upset,” so being able to see sports-themed underpants as I wander by looking for a kiosk that sells fruit without beef juice injected into it will be a nice change of pace.
The Cowboys will have a ceremonial ribbon-cutting event that will take place a few hours before Monday’s kickoff.
And of course the benefit of an underwear store event: models.
Victoria’s Secret models Elsa Hosk and Jessica Hart will be in attendance, along with Jones’ daughter, the Cowboys’ executive VP for brand management.
That happened, and now thanks to contributions from the (cough) official Dallas Cowboys website and Fox Sports Southwest, we can take a look at them. It. The store. Whatever.
Please enjoy the photos. Oh, and if anybody from the Houston Texas is reading this, shoot me an e-mail. I’ve got a great idea for a Matt Schaub-themed Bath & Body Works.
[h/t to Sportress]