There’s two big problems that I have with PSA ads in general. They either make the antagonist of their ads so repulsive that the viewer can’t identify with the message, or they’re just unintentionally hilarious. This one, a well-intended spot to condemn the use of gay pejoratives by soccer fans in Europe, is actually both. I don’t know how bad calling someone a “bender” or a “bommer” is over there, but it certainly doesn’t look like as much fun as throwing change at some aging newsie. Oh, and there’s an f-bomb in there, also. Not the capital F. The lowercase one. With lace on it. I know you guys hate that. Borderline NSFW for language.
Jamie Cooper 03.14.17 2 weeks ago