To the surprise of no one, Star Wars: The Force Awakens continues to rake in the dough. Even though Star Wars fans were burned by the prequel trilogy, they have welcomed the series back with open arms (having an excellent cast and compelling story tends to help with that). To show their thanks/fealty to the Disney machine, they have gone out in droves to see The Force Awakens on the big screen. Their efforts have paid off, and Rey and company are about to cross the $2 billion mark worldwide. It has also reached $900 million in the North American box office, something that no other film in history has pulled off.
Only two other films, Titanic and Avatar, have reached this milestone before. Sadly, because its box office run is starting to wind down, it doesn’t look like The Force Awakens will beat Avatar‘s $2.788 billion global take. Still, these massive numbers are nothing to sniff at, and Disney seems more than pleased with this outcome, saying in a statement from Walt Disney Studios chairman, Alan Horn:
“The film’s achievements are truly astounding, and it’s our great honor to relaunch this cinematic galaxy not only for all the devoted decades-long fans but for a new generation who will keep the Star Wars legacy alive for many years to come.”
Considering there is going to be a new Star Wars film every year for the foreseeable future, Disney will continue to print money for many, many years.
(Via The Hollywood Reporter)