Earlier this month, Las Vegas rapper Baby Keem shared his first new single of 2021, “No Sense,” after a relatively quiet 2020 that saw the release of just two singles despite Keem’s appearance on the 2020 XXL Freshman cover. Today, he shared the apocalyptic video for the new track, which was produced by Kendrick Lamar’s pgLang, naturally.
The video finds Keem staring out the window of an apartment in a large apartment building complex, watching what appears to be masses of people congregating in the courtyard below. Inside the apartment, he seems to see a group of women sitting around a table exchanging little white packages, while outside, one of the buildings collapses for seemingly no reason.
Keem finally decides to leave the apartment, running to the parking garage and commandeering a car, but at the end of the video, he takes a curve in the exit corkscrew a little too quickly in his haste to escape and the car careens off the building before a smash-cut to black. If anyone wants to take a guess at what any of this means, they’re welcome to, because the video leaves a lot open to interpretation.
With “No Sense,” the total of videos he’s released since 2019’s “Orange Soda” blew up comes to three, including “Moshpit” and “Hooligan.” It seems clear that Keem is willing to take his time in releasing a full-length project and judging from the growing stream counts, his fans are more than willing to eagerly consume each long-awaited release.
Watch Baby Keem’s “No Sense” video.