If you’ve been on TikTok at any point in the last two months, the odds are extremely high you’ve heard BIA’s “Whole Lotta Money” at least once — I’d ballpark it at around 96%. The ruthlessly catchy wealth anthem has been a staple of all kinds of content, but today, you get to see the face and the razor-sharp performance behind the jewelry jam on UPROXX Sessions.
Hailing from Medford, Massachusetts, BIA is one of a growing number of rising stars to get her start on a reality show. In her case, it was Oxygen network’s Sisterhood Of Hip Hop, where she spent two seasons after signing to RCA Records. However, when the deal stalled out, she secured her release in 2019 — and started her ascent to stardom in earnest. Her song “Best On Earth” with Russ was highlighted by a Rihanna co-sign and gave BIA her first platinum plaque. Over the course of the next year, a string of releases included “Same Hands” with Lil Durk, a new EP, For Certain, on Epic Records, and yes, the TikTok-favorite single with which she’s taken over viral launching pad TikTok. Keep an eye and an ear out; BIA is built for this and finally getting her due.
Watch BIA’s UPROXX Sessions performance of “Whole Lotta Money” above.
UPROXX Sessions is Uproxx’s performance show featuring the hottest up-and-coming acts you should keep an eye on. Featuring creative direction from LA promotion collective, Ham On Everything, and taking place on our “bathroom” set designed and painted by Julian Gross, UPROXX Sessions is a showcase of some of our favorite performers, who just might soon be yours, too.