When you get to be an artist of Doja Cat’s stature, it’s inevitable that you at some point won’t be able to control everything about your brand. While Doja presumably has final say over things like her music and cover art, it appears she’s not as involved with the merchandise side of things, because she thinks the merch she’s currently offering isn’t good.
Over the weekend, a fan shared an image of one of the t-shirts in Doja’s merch store, which features a photo of her in a skimpy pink outfit and wearing a pink dual-pointed headpiece. The tweet was captioned simply with question marks, and another fan replied, “who is designing this new batch of merchandise lol.” Doja quoted that tweet and responded, “i don’t know.” She quickly followed up, “the merch is bad. i’m aware. don’t worry.”
Another user tweeted, “b*tch i ain’t buying a hat for THIRTY FIVE dollars… nawt me sorry bae,” to which Doja responded, “i understand.”
https://twitter.com/DojaCat/status/1418796310178799617
https://twitter.com/DojaCat/status/1418796562453434369
https://twitter.com/DojaCat/status/1418797174737948673
Aside from the aforementioned shirt and hat, Doja’s online shop currently offers designs based on NASA logos and generic-looking Planet Her imagery, printed on crop top shirts, t-shirts, hoodies, shorts, and sweatpants.
Revisit our recent review of Planet Her here.
