Don Toliver is currently one of the hottest names in rap, with his new album Life Of A Don debuting at No. 2 on the Billboard albums chart. It’s no surprise, though, as he’s signed to Travis Scott’s Cactus Jack label, sharing with his mentor a certain level of cool-kid clout — enough to warrant a look from perennial streetwear favorite A Bathing Ape, which teamed up with Toliver to release a new line of exclusive co-branded merch. In addition, Toliver’s listening party for Life Of A Don was held at BAPE’s New York store and captured for posterity in the video above.
— BAPE.COM (@BAPEOFFICIAL) October 18, 2021
The merch line consists of four T-shirts combining the streetwear brand’s trademark logos with Don’s name and the album title. The shirts are all $129 and can be purchased either at A Bathing Ape’s website or on Don Toliver’s online shop with album bundles.
Seeing Don Toliver teaming up with A Bathing Ape makes perfect sense when you consider Travis Scott’s propensity for licensing his likeness to practically any brand looking to raise its profile among young spenders: Travis counts Sony, McDonald’s, and more among his partnerships, even as he insists he’s not looking to be a “brand” of his own. Don’s following in his footsteps and well on his way, although he’s making sure to balance savvy money moves with fan-favorite singles like “Flocky Flocky” and “Drugs N Hella Melodies.”
Life Of A Don is out now via Cactus Jack and Atlantic.