Dreamville’s ‘Revenge Of The Dreamers III’ Lives Up To Its Massive Hype

07.09.19 1 week ago

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The easiest concepts to execute are often the simplest. Sometimes it’s easy to forget straightforward truths like this one, especially in creative spaces like music. There’s such a glut of new music, it almost feels impossible to stand out from the constant churn. Facing that kind of erasure, it’s no wonder recording artists, especially rappers, have felt increased pressure to chase complicated concepts and pile on ever-weirder gimmicks to get attention, dragging them further away from the so-simple-it’s-almost-dumb conceit at the core of rap’s massive success: Rhyme well over a dope beat.

Ironically, the best music is created when the simplest ideas are executed well. The motive behind Revenge Of The Dreamers III, the latest compilation album from J. Cole’s Dreamville Records crew, was as simple as it gets. Cole wanted to upend the “platinum with no features” meme that has followed him — some might say “plagued” — since his 2014 Forest Hills Drive accomplished just that. To that end, he had the idea of putting his Dreamville cohorts in the studio with some of today’s biggest producers and fellow rappers in the hopes that they would push the music in new, unexpected, and interesting directions.

His hope was fulfilled. At its heart, Revenge Of The Dreamers III is a record of multiple cipher sessions, the staple of hip-hop music, wherein a group of rappers trades verses and ideas, playing their verses and concepts off one another and competing to impress and surprise their participating peers. And just like the rap crews that inspired Dreamville’s creation — Native Tongues, Wu-Tang Clan, Flipmode Squad, Ruff Ryders, and Roc-a-Fella Records — all had massive posse cuts that showcased this chemistry, Dreamville replicated and expanded on that idea for their compilation. Drawing energy from their massive guestlist and a simple mandate, the stars of Dreamville crafted a project that delivers on its promise.

Think back to the iconic posse cuts of hip-hop lore: “Buddy,” “Scenario,” “Affirmative Action,” “Flava In Ya Ear,” “Simon Says,” “Special Delivery,” “Beasts From The East,” “Twice Inna Lifetime,” “Banned From TV,” “4, 3, 2, 1,” “Live At The Barbecue,” and “Triumph.” Imagine all those mashed together, then caffeinated like an undergrad pulling an all-nighter. That’s the general vibe of Revenge III, which is mainly a collection of 3 AM cipher session clippings that range from hyperactive, pass-the-mic freestyles (“Down Bad,” “Costa Rica”) to soulful concept records (“Self Love,” “Got Me”). The loose, free-flowing vibe of the much-hyped, week-long recording session is palpable on “1993,” “Rembrandt… Run It Back,” and “Wells Fargo,” which feature beats and hooks that wouldn’t have been out of place on a Dungeon Family compilation — an appropriate influence, considering the shared Southern origin of many of Dreamville’s principals and collaborators.

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