After cleaning up with a whopping ten wins at the Billboard Music Awards last Sunday — you hear that, Grammys? — The Weeknd is doubling down on his promise that new era is coming. Though the R&B superstar didn’t even get to tour behind his most successful album yet, due to the blight that was COVID-19 on 2020 live events, he’s already unveiling a new concept anyway. After teasing the new era as “The Dawn” in one of his many acceptance speeches at the BBMAs, Abel hopped on Twitter this afternoon to double down on his promise.
“Ladies and gentleman, the…” he wrote, a cryptic teaser that had fans quickly filling in the blank: “Dawn is coming.”
ladies and gentlemen, the …
— The Weeknd (@theweeknd) May 28, 2021
Of course, it’s also a reference to a now-beloved SNL meme, when Daniel Craig introduced the star on the show. So do with it what you will!
Tesfaye’s After Hours era was a dark one punctuated by his constant red suit and facial injuries and bandages, a visual shtick that kept fans guessing as to how he’d show up to public events. If the “Save Your Tears” performance at the Billboard Music Awards was any indication, that visual is now down. His crips black suit with a long trench was the new look, and even if Ariana didn’t join him for the BBMAs performance, her appearance at his iHeartRadio Music Awards for their new remix was another indication that the pair might have more new music in the works. This was Ari’s first appearance after her secret at-home wedding, so it’s a big deal that she made it out on that stage.
Whether The Dawn era includes Ari or not, it’s definitely coming soon. And new music from The Weeknd is the perfect way to head back into festival season.