Most of the recent talk around Kanye West’s Yeezy brand is about how his shoes look like Crocs, or how the company fired an intern for violating their NDA contract. But this time, Yeezy’s new logo design is at the forefront of the conversation. Walmart has filed a copyright infringement complaint against the Yeezy brand, saying that the new logo is so similar to theirs that it might cause confusion among customers.
The new Yeezy logo features eight clusters of three dots which radiate from the center like a star. But because Walmart is concerned that the design is too similar to their own logo, they filed an official complaint with the US Patent And Trademark Office, according to Business Insider. They state that the design “is likely to cause confusion, mistake and deception” for their customers, and could lead to people mistakenly thinking the two brands are related. In their infringement complaint, Walmart states that the “false affiliation” between Yeezy and their company would potentially “damage” their brand and the “goodwill” they’ve worked to associate their name with.
News of the copyright infringement complain arrives on the heels of Yeezy’s charitable initiative. Kanye’s company announced that they would be releasing a DMX tribute shirt to honor the rapper’s legacy, with all proceeds from sales going directly to DMX’s family.
Check out a photo of the proposed Yeezy logo above and compare for yourself.